I’ve had enough of Rupert Murdoch. I had actually had
enough of Rupert Murdoch before I signed up to his television package eight
years ago, and it was only a ‘need’ to have sport programmes for the family that
I signed up in the first place.
I regretted it almost instantaneously but at the time,
there was no alternative.
And there still is very little alternative.
There is certainly not an excessive amount of choice out
there.
Having spent some time considering the alternatives and
my general unease about giving Murdoch and his organisation over £70 of my
money monthly, I finally decided to take the plunge and move away from Sky to
another television package.
As I said, the alternatives are not massive and they too
are caught up in a whole vastness of monopolies and capitalism.
Virgin Media is not a co-operative. It is not a
‘not-for-profit’ organisation. It is out there to make as much money and become
the alternative force in multimedia to the entire Sky product. But as far as I
am aware, Richard Branson has not sunk to the levels of human degradation and
total disregard for people in order to make a fast buck in the way that Murdoch
and his lackeys have.
So I decided to switch my allegiance to Virgin once they
had bombarded me with their adverts for their new TiVo box and multi-media
packages.
Not only that, but they were also offering me a great
deal on the telephone system and an internet speed that paled the existing
service into insignificance.
The notion of being able to download films and get to
pages with the blink of an eye, certainly seemed appealing.
I signed on the dotted line and was assured by Virgin
that they would contact both BT and Sky to cancel my subscriptions and
terminate the existing contracts.
Virgin kindly sent a proforma letter to me that I was to
send to Sky, and they contacted BT to say that they were taking over the
existing telephone number.
So far so good for a busy woman who does not want to be
spending important time on the telephone to people who would be trying to
persuade me to stay with their beloved product.
But of course, life is never that simple.
Having sent the letter and trusted Virgin to do the
business, I waited to hear from Sky and BT.
Nothing happened.
So I contacted both companies to try and find what was
happening.
I shall start with BT, and I managed to get in touch with
a wonderful woman who was disappointed that I was leaving BT. She asked why and
I explained that it was nothing to do with their product. It was just that the
organisation could not offer me the multi-media package that Virgin was
offering and I was rather desperate to leave Mr. Murdoch well alone.
She understood and then went on to explain that
unfortunately BT did not have the ability to match either Virgin or Sky due to
their technological programme being somewhat behind the times.
Perhaps BT should have been a little more forward
thinking when these other two organisations got themselves sorted. Perhaps BT,
as an established favourite amongst the great British Public and a one-time
monopoly organisation should have made contact with another trusted favourite,
the BBC, to sort out something that would appeal to the many who did not want
to pay vast amounts of money each month to capitalists.
Hindsight is a wonderful thing.
I explained to the woman at BT, that I did not think I
was the only person in the country that wished to leave Sky and that I felt
their organisation were being penalised a) for not being progressive enough to
offer a viable alternative and b) for the inexcusable and loathsome way in
which Murdoch’s empire operated that was leading people to move away from his
organisations in droves, and thus leading them away from BT by default.
I suggested that my comments be passed on to management,
and I am sure they are already tracking the loss of business due to this very
situation.
Of course, there may not be that many people who are
leaving Sky but there was reports in the newspapers, at the height of the
phone-hacking scandal and the delightful demise of the News of the World, that people
were beginning to vote with their feet and veer themselves away from the
various products that News International and Murdoch were involved with.
I know of people who have chosen not to buy “The Sun” or
“The Times” having spent years of giving allegiance to these newspapers.
Whether there be droves leaving Sky or a few principled
people such as myself, there is certainly change and with the excessive
pitching in certain newspaper outlets, such as WH Smith, of the free “Times”
with every chocolate bar you buy, I am confident that News International are
worried enough about the drip effect becoming a cascade of disaffected
customers.
So my next phone call was to Sky.
Oh dear, oh dear.
I wasn’t surprised by the jolly Scottish man showing both
amazement and capitalist sorrow at my suggestion that I would like to cease my
subscription to the service. I fully anticipated the tirade of persuasion that
was about to come my way. I had decided I was going to remain resolute and not
get into a heated discussion about the whys and wherefores of remaining with
Sky.
I had not, however, banked on the excessive persistence
and the corporate doggedness in which this person perpetually tried to argue me
out of my principled decision.
It was appalling and verging, no not verging – it was intimidating bullying of an
aggressive nature, made even worse by the ‘oh so polite’ manner in which it was
done.
I started the call by stating that I had written to the
organisation to tell them of my plans to terminate my contract with them. The
man informed me that they did not accept letters of cancellation and everything
had to be done by phone contact; something that my friends at Virgin had not
entirely explained to me.
I was then asked for the first time why I had made the
decision to terminate my contract.
I explained that I did not wish Murdoch to receive my
money.
“Oh is this because of the phone hacking thingy?” was the
dismissive response.
I explained that this was part of my reason but my main
problem with Murdoch was the monopolisation of the industry and the fact that
for many years, there had been no alternative to his services. I now felt as
though I had a viable alternative and I was going to use my democratic right to
choose what suited me the most.
“You do realise” was the patronising response, “that
Rupert Murdoch is no longer the primary share-holder in Sky”.
I explained that I realised this was the case but I did
not want to be involved or give my money to any organisation that was
influenced by this man and any of his companies.
To cut an extremely tedious story short, the conversation
went on for a further twenty minutes with this man constantly trying to
persuade me to change my mind, including a time when he offered me £250
discount on my phone line and broadband rental for a year. I explained once
more that as I was leaving Sky for ethical reasons, I was not going to be
responding to the sort of blackmail of financial incentives to persuade me to
stay.
Some people just don’t get it, do they?
He even explained to me, as though I was a complete
imbecile, that should I choose to buy a Sky package through Virgin, I was still
going to end up paying Murdoch some money, even though he had already stated
that he was no longer the primary shareholder, and that if Virgin had really
wanted the Sports deal or film packages then they could easily have bought the
packages during the bidding process where Sky won their rights.
At this point I laughed at the total lack of
understanding that was taking place here. I explained that this was precisely
the sort of monopoly that I found so disgusting, and that Virgin or BBC or ITV
or any other television/media organisation could not possibly compete with the
might of BSkyB, which is precisely why I did not want them to have any more of
my money in the hope that with a mass exodus from their indoctrinating
business, the bidding playing field might eventually be levelled to the point
where other media companies had a fighting chance of competing with BSkyB.
After a prolonged battering, I politely yet assertively
pleaded with the man to cease with his tactics and press the button on the
computer which finally freed me from the stranglehold of BSkyB.
He did so and we said our goodbyes.
I can be, when the time is right, an assertive human
being. I had made my decision and I was not going to be persuaded by any sort
of bribe or incentive that this man was going to offer me. Others, however, may
have felt that either the incentive was too good to turn down or that they had
no fight left in them and would succumb to the bullying methodology of this
organisation.
I do not hold the person on the telephone responsible,
although he does have a mind of his own and should be a little more socially
intelligent to empathise with people and realise when the time is right to
persuade and when it most certainly is not.
And here lies another issue with capitalism. Where is the
human face? How often does it get subsumed into the cogs and wheels of these
grand organisations that respect neither the wishes of their customers nor the
humanity of their employees?
This man was a faceless automaton. He was following
company rules, but could he honestly have crawled into bed last night with a
feeling of purpose and a comfort that he had perpetually battered an unknown
woman with his company line on how her life would be a complete misery without
his companies influence in her life?
This is an extremely unintelligent way of operating and
is indicative of so many organisations the length and breadth of the country
and beyond, who are so desperate for our custom to further their own desires
without a single consideration of what people are saying and doing in order to
say, enough is enough.
Enough is enough.
These large organisations need to be told that we, the people, will not be
dictated to. We will endeavour to find alternatives and we will not all be
bribed with financial incentives to keep their vile companies on an untouchable
pedestal.
We will no longer listen to their lies or their deceptive
methodology and we will certainly not be bullied into doing things in order to
comply with the norm.
If enough people chose to stop buying “The Sun”, if
enough organisations stopped funding such rags by taking their advertising
business elsewhere, then these large conglomerates would have to look at their
ethical business practices.
Has News International learned anything from the recent
disclosures? Are they not still desperately trying to protect those people at
the top, providing them with enough money to keep their mouths closed?
Did they stop hacking phones and sneaking in peoples’
bins once the y had been caught out, fined and employees sent to prison?
I don’t think so.
It was only when there was such public outcry that
actually started to effect the fiscal position of the company that they did
anything.
If enough of us turned around and said, “Enough is
enough” and walked away from the contracts that BSkyB have tethered around our
necks through a distinct lack of alternative, then we could bring these
organisations to their knees and prevent the despicable monopoly that enables
them to go about their business in their inhumane manner.
I am not suggesting at this point that any of the “Big
Boys” are any better than the other. If I find that Branson is doing something
as distasteful and despicable as Murdoch, then I may well have to change my
provider once more but hopefully, by then, the likes of BT and the BBC will
have got their act together and worked out an alternative that might appeal to
people such as myself who are even willing to pay a little bit more in order to
get services, such as sport and quality reporting, back in the public sector
domain where they should be.
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